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customer experience in the security industry

Hiring the right security company for your business or private residence can be a difficult task. You want to know that the provider you choose will deliver the best possible service, as well as listen to what you specifically need from a security provider.

Customer experience and satisfaction is something which Churchill Security values highly, evident from the fact that we have a 95% customer retention rate.

If you want to know more about how much we value the customer experience in the security industry, we’ve made a list of ways in which the customer experience will enhance your business by hiring security professionals:

 

Transparent Security Presence

Security guards will convey the impression that guards are ready to protect staff and visitors by performing manned or static patrols.  They will be able to immediately respond to incidents, as well as acting as an obvious point of contact for anyone who needs assistance.

 

‘Face’ of the Business

As soon as anyone enters your premises, they will be greeted by a familiar face – able not only to protect, but also to act as the ‘face’ of your business. Recruiting security guards to greet everyone as they come in for work and leave at the end of the day will ensure your reputation as being customer-friendly and attentive is upheld. As simple as it may be, greeting your customers as they enter and leave the premises will give the notion that they are appreciated and valued by your business. It’s also a way in which your security guards can identify and describe people easily if anyone commits a crime.

 

Maintaining Client Relationships

By having a consistent security presence, you’ll reassure your customers that security guards will always be around to keep watch and protect. Taking the time to listen to clients’ worries and needs will confirm that the solutions provided by the service will be delivered and pave the way for successfully maintaining relationships with your customers.

 

Proactive Approach

Simply saying that you will have all your needs met to customers isn’t enough. Security guards will do more than simply promise you results; they can show you how they will resolve issues by achieving success, thus distinguishing a proactive security force from a mediocre one. Customers are more likely to return to a business which proves it can deliver results, as opposed to just talking about what they can do, and they will end up telling their friends and family about your excellent customer service.

 

Addressing Mistakes to Gain Trust

As we all know, we learn from our mishaps, so it’s better for professionals to address issues straight away and apologise to the customer; not run away from it or deny it ever happened. When your business accepts that something went wrong, it will gain trust from customers who will be reassured that the mistake is unlikely to happen again, and every effort will be made to fix the situation as soon as possible.

 

Human Interaction

In a world that thrives on the latest technological advancements and Artificial Intelligence, it’s important for us to remember the value that human interaction has in daily life. Creating a place in which customers can receive personable and physical recognition from staff can help clients who perhaps feel lonely, or in need of a friendly face during a busy day. Security guards can be that form of human interaction at any time of the day or night.

 

Updated Technologies

Keeping up with the latest technology will work wonders for your customer reach. CCTV, Alarm Systems, Keyholding and Mobile Patrols are some of the ways in which security can maintain a thorough system which is constantly evolving to adapt to best practice.

 

Attention to Detail

One way in which you can cement a customer’s satisfaction is by paying attention to the small things. This can often go a long way if security officers notice there’s a problem which needs to be fixed. Even if an issue might not necessarily have anything to do with security procedure, your premises will be in better shape because they took the time to inform you.

 

Risk Assessments to Determine Solutions

Conducting regular risk assessments of the premises will ensure that all areas are maintained for consistent monitoring of the premises, deterring crime and dealing with emergency situations. Security personnel can keep track of findings and compile reports so that, legally, you’re covered in the event of any claims which could be made against your company.

 

 

Churchill Security offers all kinds of security solutions for numerous types of businesses, including event, corporate, retail, construction, industrial and warehouse, public sector, maritime, logistics and distribution and energy and natural resources. Call us today for a free, no-obligation quote and find out how we can help your customer experience thrive.

 

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Mat Cook

Director at Churchill Security Ltd

Mat is a decisive and determined member of the team but he is also first class leader and as Director at Churchill Security he is responsible for exercising leadership, maintaining a high morale and directing and inspecting the performance of security personnel who have been assigned to sites up and down the country.